How to increase sales: In this post different cost-saving sales strategies are shared that will help to increase sales of your business.
How to increase sales by 10x
The sale is a department in an organization which is a very important for-profit motive. Companies spend millions of dollars on boosting their sales.
But a small business cannot spend huge capital on sales. So to help them I have written this article which will help them as a guide to boost their sale.
Taking customer feedback seriously is the most effective way to increase sales by 10x.
Below are a few points more points that will teach you effective methods of how to increase sales by 10x.
How to increase sales by 10x features-:
1. Product knowledge and Product conviction.
2. Value of losing product.
3. Divide the customer.
4. BANT Technique.
5. Renew old relationships.
6. Follow the Pareto principle
7. Use Digital marketing.
8. Email Marketing.
9. Solve the Burning problem of your customers.
10. Show testimonials on your website.
1. Product knowledge and Product conviction.
The first and most important tip is that your business salesperson should have all the knowledge about your product.
He should ever ready for each and every question of the customer. Second is product conviction.
If salespeople do not have faith in your product then sure your product sale is likely to fall. Both product knowledge and product conviction should be in your salesperson to increase sales of the business.
2.Value of losing product.
When your salesman is talking to the customer then he should focus on the loss of the customer and again and again remind the customer that if he will not purchase the product then he would lose this value.
This is human psychology that we people focus more on loss than profit. we want to profit but our first priority is a minimal loss.
3. Divide the customer.
To save cost on your sales you should focus on the target market only and on relevant customers. So the first step is to divide your customer base into three criteria which are red, yellow, and green.
Red are those customers which are not willing to buy your product so you should not focus on them.
Yellow is neutral customers which you should focus most. Most of the marketing techniques should focus on these types of customers.
Then the last is Green customers which are loyal customers of your business. They are always ready to buy your product without any marketing cost. The division of customers can be easily done with the help of CRM(CUSTOMER RELATIONSHIP MANAGEMENT).
4. BANT Technique
BANT means budget, authority, need, and timeline. These four things should be present in your customer then only you should focus on him.
First is your customer should have an appropriate budget to buy your product.
Second is he should have the authority or power to buy your product.
The third is the need which means that does he actually want your product and last is a timeline which means what is the shortest time that he will buy your product.
These four things you should see in your customer before selling them products
5. Renew old relationships.
The cost of acquiring old customers is less than than the cost of acquiring new customers because old customers know already about your business, so you should always maintain an old database of your customer.
You should maintain a relationship with them through email marketing and SMS. You can give some discount coupons to your old customers. This increases sales of the enterprise.
6. Follow the Pareto Principle.
The Pareto principle says that in life there is always 80/20 rule. This means that 80 percent of your output is given by 20 percent of input.
EXAMPLE-In case of customers most of the huge corporation says our 80 percent of profit is given by 20 percent of our customer base. So you should spend more marketing costs on 20 percent of customers.
7. Use Digital marketing.
Digital marketing means online marketing your product through social media like Instagram, Facebook, email marketing, content marketing, blogs, link-din, YouTube, etc.
This is the most efficient way and cost-saving way of boosting your sales. But you cannot use all social media platforms as it depends on your customer base.
EXAMPLE-if you are targeting youngsters then Instagram is the best social media platform but if you are targeting middle-aged groups then Facebook is the better option. If you are targeting B2B business the link din is the best option.
You have to choose your customer base smartly and then utilize these platforms. You can even hire a social media consultant that is available on link- din for which he would charge 15k-20k per month.
8.Email Marketing.
Till now email marketing is said to be one of the best marketing tools in the industry. There are reasons for this like-It has the highest conversion rate of customers and it is a very much personalized way. Its conversion rate is about 20 percent. It is a very cost-effective also.
So from time to time, you should send emails to customers. You can send emails to them on their birthdays and can give them gifts in the form of discount coupons but remember email marketing will only work when you have a website in which by the way of registration you ask customers email.
9. Solve the Burning problem of your customers.
Before selling the product the salesman should first ask the problem and needs of the customer then according to the problem and needs of the customer he should show the product to him.
EXAMPLE -you have a car selling business and the customer approaches you so before showing him product, first of all, you should ask the question from customers like for what use he wants a car, what is his budget, etc.
Then according to answers to questions, you should show him his type of car.
10. Show testimonials on your website.
Testimonials are the feedback in the form of video and review. You should show testimonials on your website so that when customers see it he will have more loyalty in your business.
EXAMPLE-You should have seen Colgate add on TV. In this add, different customers are giving a review of the product. This generates more customer leads. Feedback should be taken seriously and continuous improvement should be done in your business.
Conclusion-:
So I hope these sales techniques should help to increase sales of your business by 10x.
They are very cost-effective techniques that you should apply in your business.
If you like this article then please share it on Facebook, Twitter,link-din, and other social media platforms.
Tags-: How to increase sales, Increase sales, sales
1 comments:
Click here for commentsGreat article.
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