Basic marketing tools to grow your business: Basic marketing tools to grow your business and examples of these free and paid tools to boost your business growth.
3. Find & Understand Influencers of social media.
4.Competitor Analysis & Comparisons
5.Content Alerts
6.Content Curation
7.View All Social Networks
8.Advanced Filtering & Data Export
Basic tools for marketing
Marketing tools are tools that help your business or product grow very fast in front of consumers. There are various tools in the market but in this post, we will share some free and paid tools that will help you to become market leaders.
Basic marketing tools features-:
1. WordPress
2. Convert-Kit
3. Social media
4. Buzz Sumo
5. Canva
6. Google analytics.
7. Twak.To
1.WordPress(website)
In today's era if your business is not online then you are missing a big group of consumers. If you want to become a market leader then your business should be on the website.
But many people face the problem of coding on the website. So here word press delivers a solution for it. You can create a website on word-press without or with minimal coding and the interesting thing is that its absolutely free to make a basic website on WordPress.Word Press is very effective marketing tools
You can check on YouTube that how to make a website on WordPress.
Link of WordPress-:https://wordpress.com/alp/?aff=58022&cid=8348279
Things to remember while making website-:
1. It should be neat and clean.
2. It should have a call to action like learn more or buy.
3. It should have single-click navigation.
2. Convertkit(Email marketing)
Email marketing is one of the best digital marketing tools as it has the highest conversion rate and it is very personalized. So convert kit is the tool that has made email marketing easy and effective.
The covert kit has five segments-:
Subscribers-: In subscribers, you can see the number of subscribers and the growth of subscribers of your email and more functions.
Forms and landing pages-: Convert kit helps you to create Forms in which users will enter their email addresses. Convert kit also helps you to create a sign in and signup landing pages.
Broadcasting-: Broadcasting means sending one email to thousands of users in one click. Convertkit helps you to do so.
Sequence-: Convert kit helps you to set an interval of one email.Example-: you have made an email and want to send it to users each month then convert kit helps you to do so in one click.
Automation-: Automation helps you to send emails automatically based on the action taken by users.For example-: if the user had signup to your page then automatically Thank-you email will be sent.
Link for ConvertKit-:https://convertkit.com/?lmref=9Otljg
3.Instapage and Facebook page(social media)
Social media is one of the free and easiest marketing tools to promote your business. You can make separate Instapage and Facebook pages for your business.
Generally, Instagram is used by youngsters so you can share different posts about your products. Facebook page is used by middle-aged persons so you can share knowledge and informative things to users.
Example-: If you have clothes shop then you can share different products that are available in your shop on Instagram and knowledgeable information like "In winter season which clothes to wear on "or "men fashion tips" on Facebook.
4.Buzz Sumo(Content marketing)
Content marketing is also an effective and efficient marketing tool. If you want to become a blogger or have a news sharing site or any other content-sharing site then it is the best tool for you.
Uses of buzz sumo-:
1. To find trending topics.
2. To find high demand keywords.
3. Find & Understand Influencers of social media.
4.Competitor Analysis & Comparisons
5.Content Alerts
6.Content Curation
7.View All Social Networks
8.Advanced Filtering & Data Export
Link for Buzz Sumo-:https://buzzsumo.com/
5. Canva(Copyright-free images)
Images are very important for your website. One image is equal to 1000 words. But if you search images on google than most of the images are copyrighted.
So Canva offers you a platform to get copyright-free images. You can also modify and design your images for free on Canva. Mainly bloggers use Canva for free images.
Google also ranks those websites first who use copyright-free images. This also helps in providing Ad-sense approval.
Link for Canva-:https://www.canva.com/
6.Google Analytics
Google Analytics is a free marketing tool offered by Google. Before starting your business you should know your target market, so google analytics helps you to know about your consumer details. Details like-: Age, Gender, Location, Likes, Demographic and Geography, etc.
Example-If you want to open a new watch shop. So write Watches on google analytics and it will help you to find that in which state or region demand for watches is more and also other consumer details.
It also helps you to find details of the consumer on your website. It also tells the bounce rate of the consumer.
The bounce rate is the percentage of visitors to a particular website who navigates away from the site after viewing only one page. A high bounce rate means your website is boring.
You can search google analytics on google to use this basic marketing tool.
7. Twak.to(chatbot)
Now the demand for Chatbot is also increasing. The chatbot is basically a robot that answers your quires because of Artificial Intelligence. Its demand is increasing because it decreases business manpower costs. So you can go to Twak.to and can purchase chatbot for your business. It is a basic marketing tool that swiggy,zomato uses to interact with customers.
Link for Twak.to-:https://www.tawk.to/
Conclusion-:
So I hope these marketing tools help to grow your business and products. Some of these basic marketing tools are free and some are paid.
These are very effective tools that help you become a market leader.
If you like this article so please share it on Facebook, Twitter,link-din, and other social media platforms.
These are very effective tools that help you become a market leader.
If you like this article so please share it on Facebook, Twitter,link-din, and other social media platforms.
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Tags-: Marketing tools, Basic marketing tools.
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